WHAT IS OULUUKS

Ouluuks is a street style website that highlights people and their styles seen in the streets and events in Oulu, Finland.  This website is a one-woman project, created by Päivi Mäkelä who has passion for photography and style. Päivi has portrayed different styles all over the city since August 2017.  The people who end up in the lookbook of Ouluuks dress confidently and dare to be their true selves.

Ouluuks gives inspiration by showing how people dress in the north, conveys the vibe of Oulu and shows how many amazing people walk in the streets of our hometown.